One glance at The Story Grid Spreadsheet for Malcolm Gladwell’s Middle Build for The Tipping Point is all one needs to understand just how much work the man put into this book. The research and story examples he uses to build his Three Law argument to support his Tipping Point theory are extraordinary. It is in this major chunk of the work that he introduces and lays bare The Law of the Few, the Stickiness Factor, and the Power of Context. So without further ado, here are all of the bits and pieces he used to build his middle.
The Middle Build Story Grid Spreadsheet for The Tipping Point
SHAWN COYNE created, developed, and expanded the story analysis and problem-solving methodology The Story Grid throughout his quarter-century-plus book publishing career. A seasoned story editor, book publisher and ghostwriter, Coyne has also co-authored The Ones Who Hit the Hardest: The Steelers, The Cowboys, the '70s and the Fight For America's Soul with Chad Millman and Cognitive Dominance: A Brain Surgeon's Quest to Out-Think Fear with Mark McLaughlin, M.D. With his friend and editorial client Steven Pressfield, Coyne runs Black Irish Entertainment LLC, publisher of the cult classic book The War of Art. With his friend and editorial client Tim Grahl, Coyne oversees the Story Grid Universe, LLC, which includes Story Grid University and Story Grid Publishing.