One glance at The Story Grid Spreadsheet for Malcolm Gladwell’s Middle Build for The Tipping Point is all one needs to understand just how much work the man put into this book. The research and story examples he uses to build his Three Law argument to support his Tipping Point theory are extraordinary. It is in this major chunk of the work that he introduces and lays bare The Law of the Few, the Stickiness Factor, and the Power of Context. So without further ado, here are all of the bits and pieces he used to build his middle.
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