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The Ending Payoff Spreadsheet of The Tipping Point

Download the Math of Storytelling Infographic

So what’s the big payoff for The Tipping Point?

A step by step recipe to take a lousy product and make it a word of mouth sensation?

A feel good celebration of mass behavior?

Not even close.

There is not a Hush Puppy or Muppet to be found in this crucial last section of Gladwell’s book.  Instead, Gladwell elegantly deconstructs how negative tipping points happen…specifically how suicide is a remarkably contagious behavior.  The final payoff of Gladwell’s book is a warning.  A sobering one too…

 

The Ending Payoff Story Grid Spreadsheet for The Tipping Point

The Ending Payoff Story Grid Spreadsheet for The Tipping Point

Download the Math of Storytelling Infographic


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About the Author

SHAWN COYNE created, developed, and expanded the story analysis and problem-solving methodology The Story Grid throughout his quarter-century-plus book publishing career. A seasoned story editor, book publisher and ghostwriter, Coyne has also co-authored The Ones Who Hit the Hardest: The Steelers, The Cowboys, the '70s and the Fight For America's Soul with Chad Millman and Cognitive Dominance: A Brain Surgeon's Quest to Out-Think Fear with Mark McLaughlin, M.D. With his friend and editorial client Steven Pressfield, Coyne runs Black Irish Entertainment LLC, publisher of the cult classic book The War of Art. With his friend and editorial client Tim Grahl, Coyne oversees the Story Grid Universe, LLC, which includes Story Grid University and Story Grid Publishing.