Storygridding The Tipping Point
The Ending Payoff Spreadsheet of The Tipping Point
Shawn Coyne
1 minute read
So what's the big payoff for The Tipping Point?
A step by step recipe to take a lousy product and make it a word of mouth sensation?
The 4 Steps to Writing a Publishable Novel
Free, on-demand training from Shawn Coyne and Tim Grahl. About 60 minutes.
A feel good celebration of mass behavior?
Not even close.
There is not a Hush Puppy or Muppet to be found in this crucial last section of Gladwell's book. Instead, Gladwell elegantly deconstructs how negative tipping points happen...specifically how suicide is a remarkably contagious behavior. The final payoff of Gladwell's book is a warning. A sobering one too...
